Uma experiência da aprendizagem baseada em problemas com alunos da Licenciatura em Marketing
DOI:
https://doi.org/10.34620/eduser.v14i2.214Palavras-chave:
Aprendizagem Baseada em Problemas, Inovação Pedagógica, Aprendizagem colaborativa, Pensamento crítico, Desenvolvimento de competências comunicativasResumo
O presente artigo descreve a implementação da metodologia de aprendizagem baseada em problemas (ABP) no âmbito da unidade curricular de Publicidade e Relações Públicas, do 2.º ano da licenciatura em Marketing. A ABP é considerada uma abordagem global que tem sido reconhecida pelos académicos. Os resultados mostraram que a metodologia ABP tem resultados similares entre diferentes grupos. Todos os grupos de alunos estavam fortemente motivados, à exceção de um grupo que não demonstrou essas evidências por não ter a assiduidade suficiente para aproveitar o acompanhamento do professor. Em geral, todos os alunos puderam melhorar a colaboração entre os seus pares, bem como capacidades de comunicação. Demonstraram também evidências de uma postura ativa e de um trabalho autónomo. A inovação e a criatividade foram evidentes nos resultados finais. Em conclusão, a abordagem ABP pode influenciar os alunos de uma forma positiva.Downloads
Referências
Bacon D. R. (2017). Revisiting the relationship between marketing education and marketing career success. Journal of Marketing Education, 39(2), 109-123. https://doi.org/10.1177/0273475317710061
Barrows H. S. (1986). A taxonomy of problem-based learning methods. Medical Education, 20, 481-486. https://doi.org/10.1111/j.1365-2923.1986.tb01386.x
Barrows H. S., & Myers A. C. (1993). Problem-based learning in secondary schools [Unpublished monograph]. Problem-based Learning Institute, Lanphier High School and Southern Illinois University Medical School.
Barrows, H.S. & Tamblyn, R.M. (1997). The portable patient problem pack: A problem-based learning unit. Journal of Medical Education, 52(12), 1002-1004.
Beers G. W. (2005). The effect of teaching method on objective test scores: Problem-based learning versus lecture. Journal of Nursing Education, 44(7), 305-309.
Dahlegren, M. A., & Dahlegren, L. O. (2002). Portraits of PBL: Students' experiences of the characteristics of problem-based learning in physiotherapy, computer engineering and psychology. Instructional Science, 30(2), 111-127. https://link.springer.com/article/10.1023/A:1014819418051
Decreto-Lei n.º 102-D/2020, de 10 de dezembro. Diário da República, Série I, n.º 239/2020, 1º Suplemento de 2020-12-10, páginas 2 – 269. https://dre.pt/dre/detalhe/diario-republica/239-2020-150908010
Diretiva (UE) 2018/851 do Parlamento Europeu e do Conselho, de 30 de maio de 2018. Jornal Oficial da União Europeia.
Gibson S.E. (2002). Using a problem based, multimedia enhanced approach in learning about teaching. Australian Journal of Educational Technology, 18, 394-409.
Harrigan, P., Dolan, R., & Lee, M. S. (2022). Marketing education: Reflecting on relevance. Australasian Marketing Journal, 30(3), 178-184.
Kazemi, F., & Ghoraishi, M. (2012). Comparison of problem-based learning approach and traditional teaching on attitude, misconception and mathematics performance of university students. Social and Behavioral Sciences, 46, 3852-3856. https://www.sciencedirect.com/science/article/pii/S1877042812018952
Marra, R., Jonassen, D. H., Palmer, B., & Luft, S. (2014). Why problem-based learning works: Theoretical foundations. Journal on Excellence in College Teaching, 25 (3&4), 221-238. http://www.lhthompson.com/uploads/4/2/1/1/42117203/problem-based_learning.pdf
Milne, M. J., & Mcconnele, P. J. (2001). Problem-based learning: A pedagogy for using case material in accounting education. Accounting Education, 10(1), 61-82. DOI: 10.1080/0963928011004465 2
McPhee, A. D. (2002). Problem-based learning in initial teacher education: Taking the agenda forward. Journal of Educational Enquiry, 3, 60-78.
Pedersen, S., & Liu, M. (2002). The transfer of problem-solving skills from a problem-based learning environment: The effect of modeling an expert's cognitive processes. Journal of Research on Technology, 35, 303-320.
Preeti, B., Ashish, A., & Shriram, G. (2013). Problem-based learning (PBL): An effective approach to improve learning outcomes in medical teaching. Journal of clinical and diagnostic research (JCDR), 7(12), 2896.
Savery, J. R., & Duffy, T. M. (1995). Problem-based learning: An instructional model and its constructivist framework. Educational technology, 35(5), 31-38.
Schmidt H. G. (1983). Problem-based learning: Rationale and description. Medical Education, 17, 11-16. https://doi.org/10.1111/j.1365-2923.1983.tb01086.x
Schuh, k. L., & Busey, T. A. (2001). Implementation of a problem-based approach in an undergraduate cognitive neuroscience course. College Teaching, 49, 153-159.
Scott, C. L. (2015). The futures of learning 3: What kind of pedagogies for the 21st century. Education Research and Foresight Working Papers [ERF Working Papers Series], No. 15. Paris. United Nations Cultural Organization (UNESCO), 1-2.
Stentoft, D. (2019). Problem-based projects in medical education: Extending PBL practices and broadening learning perspectives. Advances in Health Sciences Education, 24(5), 959-969.
Trullàs, J. C., Blay, C., Sarri, E., & Pujol, R. (2022). Effectiveness of problem-based learning methodology in undergraduate medical education: a scoping review. BMC medical education, 22(1), 1-12.
Wee, L. K., Alexandria, M., Kek, W., & Kelley, C. A. (2003). Transforming the Marketing Curriculum Using the Problem-Based Learning: A case study. Journal of Marketing Education, 25(2), 150-162. https://journals.sagepub.com/doi/abs/10.1177/0273475303254016
Yew, E. H. J., & Goh, K. (2016). Problem-based learning: An overview on its process and impact on learning. Health Professions Education, 2, 75–79, 2016. https://www.sciencedirect.com/science/article/pii/S2452301116300062
Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). Sage.
Downloads
Publicado
Edição
Secção
Licença
Alguns direitos reservados 2023 EduSer
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
