A problem-based learning experience with undergraduate marketing students
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Abstract
This paper describes the implementation of the problem-based learning (PBL) method in the Advertising and Public Relations course of the 2nd year of the Marketing degree. PBL is considered a global approach that has been recognized by academics. The results showed that the PBL methodology has similar results among different groups. All groups of students were strongly motivated, except for only one group that did not show this evidence because they did not have enough attendance to take advantage of having teacher mentoring. In general, all students were able to improve collaboration among their peers, as well as communication skills. They also showed evidence of active and autonomous work. Innovation and creativity were evident in the results. In conclusion, the PBL approach can influence students in a positive way.
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